Salesforce Alliance, Marketing Manager

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

Meaningful work you'll be part of
As a Salesforce Alliance Marketing Manager , y ou'll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:

• Develops in-depth knowledge of assigned technology alliance and how it strengthens our capabilities of PwC Canada's priority solutions
• Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan
• Works closely with alliance and solution leaders to develop and drive data-driven marketing campaigns that increase awareness, generate leads, strengthen customer and partner relations and contribute to joint revenue growth and market recognition in identified priority areas
• Utilizes competitive and market research to understand client issues, marketing dynamics and competitive strategies to drive high impact and differentiated programs
• Manages key stakeholder relationships and expectations
• Works with a cross functional marketing, digital, communications and sales team to develop high impact marketing campaigns that effectively position PwC Canada in the market
• Identifies and builds connected client journeys including defining target clients, buyers and audience segmentation
• Enhances internal awareness of alliance ecosystems and capabilities through targeted communications
• Collaboratively develops campaign strategy and tactics , such as events, sponsorships, case studies, lead generation
• Reviews past campaign performance & recommend improvements
• Strategically manages marketing budgets
• Liaises with external agencies and vendors to optimize campaigns and spend .
• Monitors campaign outcomes and KPIs and identifies opportunities to improve campaigns and lead generation.

Experiences and skills you'll use to solve
• Considerable relevant professional experience in B2B and alliance marketing, digital, thought leadership, brand activation, SoMe , paid media, communications, and PR
• Working experience with managing a marketing budget and developing strategic marketing plans
• Proven background in quantitative and analytical skills
• Strong project management and coaching skills
• Proven experience collaborating with multiple stakeholders at various levels to achieve outcomes
• Proven effectiveness working with virtual teams across different geographic areas
• Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen
• Demonstrated progressive career growth and pattern of exceptional performance
• Excellent writing, presentation and oral communication skills
• A demonstrated commitment to valuing differences and working alongside and/or coaching diverse people and perspectives

Why you'll love PwC
We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We're committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.
We're committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.