Content Specialist - TV - Marketing & Merchandising

Content Specialist - TV - Marketing & Merchandising

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love-and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

The Content Merchandising Specialist role sits within the Entertainment Product team of Rogers Residential Services. This team is accountable for working with external content partners and internal Marketing groups to deliver value and maximize video engagement on our Rogers Xfinity TV and Streaming platforms. This role will receive direction from and report to the Sr. Manager of Content Marketing.

Someone who loves content - everything from Sports to Movies, to Reality TV. Someone who uses apps like Netflix, YouTube, as well as traditional TV. Someone who is well organised with a high attention to detail. Someone with a sense of design, user interfaces and digital/video layouts. Someone who enjoys working with internal and external groups. Ideally someone who has managed a CMS before and/or run Marketing campaigns.

What you'll do:

Content Merchandising:

• Drive set top box content merchandising/editorial programs via CMS tool to support video engagement and revenue targets
  
• Create campaigns based in data to activate more users on our video services, and get them using more
  
• Manage the ongoing user experience and editorial display of content on the video platforms
  
• Track upcoming key content launches and ensure they are planned for promotion
  
• Consistently review data and key metrics to optimise and modify platform layout
  

Marketing and Partner Management:

• Work with Rogers Marketing and Brand teams on larger content campaigns
  
• Work with Content partners to conjointly develop programs to increase revenue or engagement
  
• Present results of campaigns to external partners and internal stakeholders
  

What you bring:

• 3+ years developing merchandising or user acquisition campaigns for video, web, digital or ecommerce platforms
  
• Analytical skills; Ability to review data, understand trends and build programs leveraging metrics
  
• Ability to report on content engagement, trends and financials
  
• University degree preferred
  
• Prior experience with digital products, website, ecommerce and/or video content platform merchandising is preferred
  
• Prior experience working with external partners directly is preferred (but not required)
  
• Exceptional organizational ability with great attention to detail
  
• Experience working in a collaborative way to achieve the goals of the organization
  
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word)
  
• Ability to utilise Photoshop for graphics manipulation and enhancement is a big advantage
  
• Excellent interpersonal and communication skills, verbal and written
  
• Aptitude to learn new digital applications quickly
  
• Knowledge of Power BI (internal reporting software program) is helpful but not required
  
• A passion for the entertainment business - Movies, Netflix Programming, TV shows and short form digital content
  

We believe in investing in our people and helping them reach their potential as valuable members of our team and are thrilled that you are wanting to continue your career with Rogers. We are committed to your growth & development and your past performance and contributions to the company will be considered during the recruitment process.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 291696

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes:Corporate

Location:
Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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